Why Super Bowl Creative Must Play the Long Game

OREO’s collaboration with Coca-Cola made it into Ad Age’s roundup of the Best Product Launch Marketing of 2024. The campaign highlighted two innovative products—Oreo-inspired Coke and Coke-flavored Oreos—paired with a playful “besties” theme that took social media and retail by storm.

“This marks day one of our partnership with this 200-year-old financial institution. You can’t turn this new page without feeling part of an incredible legacy. Our new efforts will focus on celebrating what makes J.P. Morgan Wealth Management unique while making the brand accessible to a new generation of investors. We’re incredibly excited to become the next custodians of this iconic brand.”

After WNBA star A'ja Wilson earned her third MVP title, The Martin Agency and CarMax wasted no time updating the "Tiny Car" spot. The refreshed version features Wilson’s latest achievement, reinforcing the campaign’s message to "never settle" — a testament to Martin’s commitment to celebrating greatness in real time.

Ritz is suiting up for its first-ever Super Bowl debut. Directed by Jury Duty’s Jake Szymanski, the spot is set to shake up the snack game with a fresh, energized approach — setting the tone for a standout year for the Mondelēz brand.

Included in Adweek’s 20 Best Ads of 2024 is "The Legend of the Lizard"—our tongue-in-cheek docu-drama exploring the humble origins and meteoric rise of the GEICO Gecko.

This partnership will highlight the YMCA’s remarkable legacy—spanning cultural milestones like inventing basketball and volleyball—while inspiring communities nationwide to reconnect.

Martin Agency partnered with UScellular to launch Group Chat Wrap, a holiday campaign that turns real group chat moments into personalized wrapping paper.

Campaign US took a front-row seat at our Comedy Lab event, hosted in partnership with the New York Comedy Festival, to explore why humor isn’t just for the Super Bowl—it’s a game-changer brands should embrace all year long.

Unisom has been awarded Gold for Social Media Campaign of the Year at the 2024 Ad Age and Modern Healthcare Healthcare Marketing Impact Awards.

The Martin Agency's debut work for Tomcat features a stop-motion influencer mouse in a darkly funny campaign. Created with renowned animator Tobias Fouracre, the campaign strikes a perfect balance between charm and irreverence, showcasing a unique creative vision.

Busch Light releases Camo C.U.P.

Coca-Cola Oreo Zero Sugar soda and Oreo Coca-Cola cookies will be available at retailers nationwide on Sept. 9

Marketing that doesn’t look like ads and a focus on brand partnerships were keys to the franchise’s return

The series promises to be a vibrant showcase of musical talent, blending a diverse array of genres and artistic disciplines.

LBB’s Ben Conway visited the Warner Bros. set with The Martin Agency to see how the used car retailer and the afterlife’s sleaziest salesman do things differently

Collaboration for upcoming Beetlejuice Beetlejuice movie illustrates what car buying shouldn't be

In an ad by The Martin Agency, the West Coast rappers tell audiences why Solo Stove’s fire pits are hot — no G Funk needed.

Bud Light’s Easy to Sunday created by The Martin Agency is Ad Age’s Editor’s Pick for Creativity

Carrier’s new spot includes recreated scenes from the singer’s 1996 music video

“Kellanova has expanded its relationship with Interpublic Group after an agency review…”

Ahead of her first Olympics, the tennis star talks about everything from pre-match rituals to dealing with social media noise.

The new effort is expected later this year, months after the first ad sparked industrywide debate about creativity and sales results

Richmond is No. 1 on the list thanks to rich arts, culture and history, plus a great food and beverage scene.

“The original campaign garnered over $100 million in earned media and 19.5 billion impressions, according the company.”

“The Scoop on Snoop: Unpacking a Viral Hit” will feature Martin CEO Danny Robinson and Solo Brands CMO Luana Bumachar on June 17.

Featured in AgencySpy’s Friday Stir, Skrewball, the original peanut butter whiskey, “released its biggest campaign launch to date…” by The Martin Agency.

The brand captures the “Summering” essence between the rejoined mother-daughter duo from ‘black-ish.’

Creative AOR The Martin Agency, proves that GEICO can help in whatever surprisingly specific situation one might encounter along the way.