Acknowledging Comedic Talent

GEICO and The Martin Agency have the utmost respect for the comedic talent in our society, particularly those keen observers of human nature and foibles, and we want to acknowledge comedian Brian Regan who originated his comedy bit “You Too” back in the 1980s. When The Martin Agency developed the “Airport Security” spot for GEICO, which played with the observation that humans are embarrassed when they absent-mindedly and inappropriately respond “you too” to another person, it was not aware of “You Too,” one of Mr. Regan’s signature bits for which he has received public acclaim. While we believe the commercial takes this observation in a different direction, we regret any discomfort that might have been experienced by Brian Regan and his fans. Although the commercial has concluded its run, The Martin Agency wishes to acknowledge the work that Mr. Regan put into developing original material and do not want this happenstance to go unacknowledged.