The Martin Agency features Nickelus F as the first artist for new music series, The Mix at Martin

The Martin Agency is shining a spotlight on the Richmond music community and beyond with a new music series, "The Mix At Martin." The series promises to be a vibrant showcase of musical talent, blending a diverse array of genres and artistic disciplines. Each episode will feature an intimate performance in front of a live audience, bringing a raw and authentic energy to every note.

For Martin CEO Danny Robinson, the mission behind the series is personal.

"There’s a history at Martin of having music at the center of our ideas," mentioned Robinson. "Because we use music so often in our work, to have our creators experience artists live and in-person can inspire great ideas."

Filmed in the heart of Richmond, VA in partnership with production studio, SuperJoy, at Martin’s  headquarters, "The Mix At Martin" is more than just a performance—it's an experience. The series highlights the rich tapestry of sounds that come to life when different musical worlds collide. From soulful solos to dynamic ensembles, each  performance is a testament to the power of music to connect and inspire.

For the series premiere, we kicked off with Richmond artist and rapper, Nickelus F.

"My story is resonating with my listeners and I feel the love from the city,” mentioned Nickelus F. “I’m here to make the most of every moment, and that continues with 804 Day and The Mix at Martin."

Look out for future episodes, announced on Martin’s instagram.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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