What ‘Beetlejuice Beetlejuice’ learned from ‘Barbie’ about movie marketing and Gen Z

Marketing that doesn’t look like ads and a focus on brand partnerships were keys to the franchise’s return

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Oreo and Coca-Cola Team Up to Create Chocolate Soda and Fizzy Cookies — and We Tried Them

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The Martin Agency features Nickelus F as the first artist for new music series, The Mix at Martin