WANTED, the latest 360 campaign created solely by Marty Residents!
2024 Marty Resident cohort. David Freeman / The Martin Agency
Each summer, we welcome a new cohort of Marty Residents. This year, we were thrilled to host fourteen across the agency!
This Marty cohort blew us away with their craft. Sharp insights, non-traditional creative concepts, eye-catching designs and animations — all driven by innovative account management. Going way beyond creating banners; they made real impacts on real client work.
Atop their day-to-day client work, we challenged them to create a 360 Marty campaign to represent their cohort. Collaborating across disciplines, they crafted the “WANTED” platform. From custom merch to IRL activations during Marty Week @ our HQ, these cross-country Residents left us wanting.
Define WANTED
“WANTED,” was inspired by vintage Western reward-style posters, demonstrating all the unique ways this crew is criminally talented and, well, WANTED. Together they refreshed the Marty logo (a simple lower-case m.) and challenged future generations of Residents to use the m. as a canvas for each cohort’s unique Marty campaigns.
Who is WANTED… and for what?
We asked the crew to share their most valuable learnings of the summer. Some answered thoughtfully, and some pleaded the fifth (we’re looking at you, Faith).
Ally Steiner (Account)
A: I’ve gained invaluable hands-on experience with amazing teams on accounts like Bud Light, Busch Light, TIAA and Penske — all which value each other and the creative work. Clear communication and strong relationships are key, as it’s the team that truly creates the best work.
Audrey Alan and Maricel Lehner (Strategy)
A: My experience as a Marty has allowed me to grow as a strategist in ways I never could’ve expected. Learning from some of the industry’s most intelligent, hardworking people inspired me to reframe my strategic thought process, uncover new routes for digging up actionable human truths, and diversify my work in ways I would have never predicted. I am infinitely grateful for the best internship ever!
M: I can’t imagine a more rewarding summer than being a Marty. I absorbed wisdom from the incredible comms darlings and was entrusted to make meaningful contributions to campaigns for major accounts like CarMax and UScellular.
Emery Schindler, Faith Canipe, Celeste Chance & Alec Zbornak (Copywriting)
E: This summer was my first time presenting my work directly to clients!
F: I’ve never been happier to fill an XL Moleskin in 3 months.
C: This summer, I’ve had the opportunity to really hone my skills and produce such fun and creative work that I’m very proud of. Whether that was pitching ideas to clients, working on new business, or trying to understand the inner working minds of male Gen Z’ers (shoutout AXE), I’ve been able to touch so many projects and been so supported along the way.
A: In just a summer, I’ve worked on real client work, presented at internal CD reviews, and grown tremendously as a writer.
Esther Lee and Jayme Underhill (Design)
E: I’ve gained extensive hands-on design experience, both collaboratively and independently! It was a great opportunity to learn how the advertising industry and design work together.
J: I’ve worked closely and collaborated with the best team to design various applications for companies like Papa Johns and GEICO. This collaborative work environment has taught me how valuable it is to be able to learn from others in order to grow!
Stella Tessarollo (Studio Design)
S: I feel lucky to have been given the opportunity to use both sides of my brain to make an impact on amazing creative work. I’ve been able to collaborate with and learn from so many kind and talented individuals while working on a multitude of client and internal projects that proved how crucial design is to every part of the agency.
Lindsey Baek, Hazel Cimino and Yul Han (Art Direction)
L: This summer was all about embracing the art of being bold and unapologetically honest – that’s where the most shivering, empowering stories find their authenticity. Not only did we become storytellers, but as a Marty at Martin, we were given an opportunity to leave a lasting mark on every project.
H: I learned about Martin from a fedora-wearing man I met on the street 6 years ago, and it’s been a goal of mine to work here ever since. So, this summer has basically been one huge *pinch me* moment, and I’m so thankful to everyone I’ve met here for making the Marty experience so special.
Y: From a 360 campaign to a new biz pitch, Martin has given us young creatives real opportunities to not just learn and grow, but to make our voices heard and to be seen. No regrets kick-starting my ad career here at Martin.
That’s a wrap, folks! And if you didn’t read this far: straight to jail.
If you’re interested in being considered for our Marty Residency next summer, consider stalking our website — and be sure to follow us on our socials:
