OREO / Twist On It

“Twist on It” introduces a playful reality where the twist of an OREO cookie has been responsible for every decision to date—from the dawn of time to the transformation of modern reality TV—and may even decide the future. Premiered during The Big Game - 2023. Read story from USA Today >

CARMAX / Drop Off

Dropping your child off at college can be an emotional experience – until you start realizing all the fun things you can do now that you’re an empty nester- like trading in that old “mom” van for a shiny red convertible or going to a yoga retreat and meeting a guy named Rodrigo. The possibilities are endless as you’ll see in this work for CarMax, where we show how to put the fun in lower funnel work.

TIAA / Paper Right

54% of Black Americans lack adequate savings for retirement. So, TIAA teamed up with hip-hop legends and emerging stars to drop a single that not only changes the conversation about wealth, but is a mechanism to drive change. Every stream helps fund First Generation Investors, a nonprofit that teaches underserved students how to invest.

NÜTRL / Umlaut with Chloe Fineman

NÜTRL is the #2 spirits based seltzer on the market, and it’s no wonder - it’s the seltzer for great taste. For NÜTRL’s first national campaign, we teamed up with Saturday Night Live’s Chloe Fineman to introduce the brand’s very own seltzer sommelier. She’s here to show NÜTRL’s intentional by design made with vodka, seltzer and real juice.

BUD LIGHT / Easy to Sunday

'Easy to Sunday' tackles NFL fandom with humor and heart, celebrating everything from face-painted dedication to Peyton Manning suiting up with a Bud Light in hand. As the Official Beer Sponsor of the NFL, Bud Light cheers on the fans who go all-in every Sunday — because game day isn’t just a tradition, it’s a full-contact sport.

GEICO / Leo

The GEICO Gecko loves to help out — and he’s been at it for over 20 years. So when we heard about Netflix’s new feature, Leo, we knew Gecko would be the perfect on-set consultant to help his animated friend achieve silver screen fame. The film became Netflix’s biggest animated debut ever.

MONOPOLY / All is Fair

By unleashing the delicious villainy at the heart of the game with our “All Is Fair in Monopoly” campaign, we showcased the wild transformations players undergo in a playful world of opulence. This bold approach captivated audiences and empowered Hasbro to animate their IP in unprecedented ways.

HANES / The Invention of Comfort

Comfort didn’t just fall from the sky. Back in 1901, Hanes invented it. Stitch by stitch, row by row.

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OLD NAVY / Summering! with Tracee Ellis Ross and Yara Shahidi

To launch Old Navy's SS24 collection, Martin created a short film set at a fabulous, retro-chic pool party. Co-starring Tracee Ellis Ross and Yara Shahidi in their first on-screen reunion in years, the cinematic celebration titled "Summering" sizzles with old Hollywood glam and a sportswear-chic twist. And, yes. It’s Old Navy.

NERF / Meet Murph

We created a new mascot for Nerf.
Their name is Murph. Nerf Murph.
An icon of active play.

BUSCH LIGHT / The Busch Guide

Cold and smooth survival skills.

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MIRACLE-GRO / #GrowYourOwn

Encourage followers in the growth-audience to use MiracleGro’s new portfolio of organic products

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AXE / The Mistaverse

Fortnite added a new item that looked suspiciously similar to a can of AXE — so we made it ours. Then blew it up into its own creative map for gamers, partnering with world Fortnite champ Bugha.

UPS / The Bodega

We united two unstoppable brands — UPS and Awake NY — to support the next generation of Latinx fashion designers and entrepreneurs by creating an authentic, one-of-a-kind fashion bodega in New York City.

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TIAA / The Dre$$

Women retire with less. Throughout their careers, women receive roughly 83 cents on the dollar compared to men, causing them to retire with 30% less income. TIAA and Fe Noel set out to change that.

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CARMAX / Ridin’ Thirty

CarMax is a brand all about car-buying reimagined, the way it should be. From 24-hour test drives to their 30-day money back guarantee, their offerings are innovative. They inject fun, while offering experiences that reduce uncertainty. *Cue Chamillionaire wearing gold chains in a hot tub on trailer pulled by full-size SUV - dry lake bed.

BUSCH / Voice of the Mountains

We put a spin on a timeless classic, but this time, we called up Kenny G to serenade us all the way to smooth, mountain bliss. In select markets, a shortened version played during the big game. Cold, smooth and sax-sational — soprano, of course.

OLD NAVY / Written by the Internet

Old Navy has a longstanding commitment to access and the democracy of style. So we went to the most democratic place on Earth, the internet, and turned social media commenters into co-creators and writers (and paid them, too), scripting a commercial entirely based off of TikTok comments. Users engaged quickly. And the world loved it. For real. So much, we did it again — turning tweets into television, reviews into a denim direction and hashtags into a holiday campaign.