The Invention of Comfort
Hanes’ origin story, circa 1901.
Make Yourself Comfortable
Not long ago, people were sinching themselves into corsets and sweating like crazy under layers of wool formalwear.
When Hanes was founded in 1901, it changed comfort as we know it, revolutionizing underwear in an era when people didn’t even understand what feeling good felt like. A fashion invention so powerful, it allowed everyone to feel like themselves.