The Busch Guide
Cold and Smooth Survival Skills
The above spot, featuring Sara McLachlan, premiered during The Big Game - 2023. Read story from Variety >
Anything can happen when you Head For The Mountains
The convenience of modern life has afforded us many luxuries like smartphones, penicillin, and Busch Light. However, as our species spends more time indoors, we’re less equipped than ever to survive the great outdoors. And this, dear drinker, is precisely why we penned this guide.
Within this campaign you’ll find instructions for smoothly dealing with all sorts of survival situations. All of which are based on real survival skills. Only the characters, events and conclusions have been changed.
So that Busch Light is always the solution.
DO NOT ATTEMPT TO UNDERTAKE ANY ACTIVITY DESCRIBED IN THESE COMMERCIALS. YOU WILL NOT SURVIVE ANYTHING TAKING ADVICE FROM A BEER BRAND. NOT EVEN ONE BREWED FOR THE GREAT OUTDOORS. LIKE BUSCH LIGHT.