Chobani has oatmilk
Oatmilk is like…everywhere.
At one point…
Oatmilk was thought to be only available in hip cities and venues. But Chobani wanted to make it available everywhere — introducing their yummy non-dairy goodness to supermarkets across America.
The key was to show Chobani Oatmilk in places as common as football games, rap lyrics, the red carpet, movies and more.
So we created a “comically absurd, milky montage” to roll out the brand.