#GrowYourOwn

Encourage followers in the growth-audience to use MiracleGro’s new portfolio of organic products

// INSIGHT

There’s no better day to start an edible garden than on a day full of edibles…4/20.

// SOLUTION

Our Edible Gardening Kits were filled with all the essential supplies to start an edible garden and were shared with dozens of influencers, including celebrity chef influencer, edible gardener and 4/20 enthusiast Action Bronson.

// RESULT

Within the first two days of launch, our content gained us over 1,800+ followers across Instagram and TikTok, and performed significantly above organic social benchmarks for the brand, including over 1,000x above benchmark for TikTok engagement.

Action Bronson

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