Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
A case study on how to set up great design for great success
In The
News
Busch Light releases Camo C.U.P.
Coca-Cola Oreo Zero Sugar soda and Oreo Coca-Cola cookies will be available at retailers nationwide on Sept. 9
Marketing that doesn’t look like ads and a focus on brand partnerships were keys to the franchise’s return
The series promises to be a vibrant showcase of musical talent, blending a diverse array of genres and artistic disciplines.
LBB’s Ben Conway visited the Warner Bros. set with The Martin Agency to see how the used car retailer and the afterlife’s sleaziest salesman do things differently
Collaboration for upcoming Beetlejuice Beetlejuice movie illustrates what car buying shouldn't be
In an ad by The Martin Agency, the West Coast rappers tell audiences why Solo Stove’s fire pits are hot — no G Funk needed.
Bud Light’s Easy to Sunday created by The Martin Agency is Ad Age’s Editor’s Pick for Creativity
Carrier’s new spot includes recreated scenes from the singer’s 1996 music video
“Kellanova has expanded its relationship with Interpublic Group after an agency review…”
Ahead of her first Olympics, the tennis star talks about everything from pre-match rituals to dealing with social media noise.
The new effort is expected later this year, months after the first ad sparked industrywide debate about creativity and sales results
Richmond is No. 1 on the list thanks to rich arts, culture and history, plus a great food and beverage scene.
“The original campaign garnered over $100 million in earned media and 19.5 billion impressions, according the company.”
Join us for lunch and conversation on June 20th at MediaLink Beach
“The Scoop on Snoop: Unpacking a Viral Hit” will feature Martin CEO Danny Robinson and Solo Brands CMO Luana Bumachar on June 17.
Featured in AgencySpy’s Friday Stir, Skrewball, the original peanut butter whiskey, “released its biggest campaign launch to date…” by The Martin Agency.
The brand captures the “Summering” essence between the rejoined mother-daughter duo from ‘black-ish.’
Creative AOR The Martin Agency, proves that GEICO can help in whatever surprisingly specific situation one might encounter along the way.
WNBA stars Sabrina Ionescu and A'ja Wilson and retired champion Sue Bird spoke exclusively to PEOPLE on the set of their new CarMax commercial
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night
Fans of Crocs and Busch Light beer can now let their shoes do the walking and talking. Limited edition Busch Light sandals and clogs go on sale May 6. And you can try to win some, too.
Securing two Webby awards and one People’s Voice win, Solo Stove’s first brand awareness ad campaign makes a splash.
“Ritz is releasing a new, limited-edition ‘Buttery-er’ flavored cracker, and to celebrate the release, customers have a chance to win a 24-karat solid gold bar that's molded in the shape of a stick of butter…”
The segment rolls big this time of year
“Papa Johns is serving up something new on the pizza marketing menu with its latest campaign that aims to capture the indescribable feeling of craving pizza.”
Nothing is possible without our people.
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear and connected TV, in-app integrations and more.
3X winner together with Solo Stove for Snoop Dogg Goes Smokeless
Our
Views
In partnership with national nonpartisan initiatives When We All Vote and She Should Run, the book encourages everyone to use their voice in elections.
Marketers searching for future Hispanic Heritage Month inspiration, look no further. Better yet, strive to be on this list next year.
In partnership with When We All Vote and She Should Run, the book encourages everyone to use their voice in elections
...and let's just say they ran in the Western direction.
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones. Ironic, don’t you think?
Robyn’s commitment to nurturing talent has strengthened our design approach, fostering a cohesive team and a bold creative culture.
NPR's "Tiny Desk": move over for Richmond.
GEICO and The Martin Agency have the utmost respect for the comedic talent in our society, particularly those keen observers of human nature and foibles...
Julian Cohen and Rushil Nadkarni, associate creative directors at The Martin Agency, on the importance of human insights and working with people you love, writes LBB’s Ben Conway
LBB’s April Summers learns how the full-service agency is revolutionising the brand’s social media strategy and redefining gardening through community engagement
On having a Ted Lasso belief system
From the Rotonde Stage to MediaLink beach, check out where to find us.
These 2024 honorees are tomorrow's leaders
A podcast that answers one of the most important questions in business: why do customers do what they do?
Podcast host Justin Adu navigates “small yet hyper-specific conversations within the Black community that bring individuals a dose of Black Joy to keep them going.”
Can a design-y campaign help the quick-service pizza company reach a new audience?
Industry
Resources
Seven top execs outline their concerns heading into the new year, including generative AI, talent and culture
Check out some links we’ve put together to help develop your skills and break into advertising
A look at some products catching agencies’ attention beyond usual suspects such as ChatGPT and Copilot
A case study on how to set up great design for great success
From AI to Gen Z, industry leaders weigh in on trends for the back half of the year
Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the US elections on the horizon
Created by The Martin Agency, the Sustainability Tension Map is an open-source tool for any brand or agency to use which allows brands to see through consumers’ eyes.
AAPI Dreamlight — a community-specific extension of Martin’s Visibility Brief including a list of prominent AAPI in music, film, sports + more.
An open-source tool for checking blind spots about bias, authored by Chief Strategy Officer Elizabeth Paul.