Snoop Goes Smokeless brings home 3 Webby wins
Securing two Webby awards and one People’s Voice win, Solo Stove’s first brand awareness ad campaign makes a splash.
In The
News
“Papa Johns is serving up something new on the pizza marketing menu with its latest campaign that aims to capture the indescribable feeling of craving pizza.”
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear and connected TV, in-app integrations and more.
3X winner together with Solo Stove for Snoop Dogg Goes Smokeless
On to round 2 at The One Show!
And Big Boi gets a piece of the pie
Adrienne will oversee talent, operations, IT and human resources for the award-winning creative agency
Fast Company’s annual ranking covers industries and sectors, from advertising to workplaces
It's time to catch feelings.
OREO places in top-five best celebrity cameos in Big Game ads
“What better way to prove that we have the richest dough than by stuffing it with money?”
Award-winning ECD Jerry Hoak takes the creative helm, succeeding Danny Robinson
On the set of her first Super Bowl ad with Oreo, Kris Jenner talks to USA TODAY about the commercial and the future of her family’s reality show.
Martin CCO Danny Robinson to lead award-winning agency into the next chapter
Brands are starting their quest to build anticipation for the millions of fans who are invested in a sliver of advertising airtime.
In her first Super Bowl commercial, the momager pays homage to some of the Kardashian-Jenner family's most iconic moments
The legendary artist teamed up with TIAA to promote retirement planning to Black Americans with a new single, ‘Paper Right.’
Jessica Williams stars in tongue-in-cheek campaign
“Geico’s Cro-Magnon is making a comeback. The insurer is resurrecting its iconic caveman character in a new campaign…”
Consumer healthcare company is looking to make its brands culturally relevant
“In 2024, Papa Johns wants to celebrate the culture of pizza, and it’s tapping The Martin Agency to handle those responsibilities…”
Katie White will be responsible for overseeing the IPG agency’s sustainability strategy and ESG compliance
Campaign US profiles our jury of rising creative talent for the upcoming 2023 BIG Awards in New York City.
Alanna Strauss will lead the shop's Cultural Impact Lab along with the new Martin Entertainment content hub
The Martin Agency, Known, The Many, Dagger and more are looking to own more of what they create.
Their work for Donate Life America generated an uptick in organ donors
New efficacy rules may swing the pendulum back
The campaign marks a new turn for the longtime spokescharacter
Blondie’s ‘Heart of Glass’ backs a lavish and fanciful reimagining of the underwear maker’s origin story
Our
Views
Can a design-y campaign help the quick-service pizza company reach a new audience?
Alison Weissbrot from Campaign US recently sat down with our CEO Danny Robinson to chat about becoming a creative-focused agency leader, how he plans to create brand-building work through entertainment and the importance of nurturing and developing talent to benefit the future of the ad industry.
After garnering 1.2B earned media impressions, Forbes zoomed in on the making-of "Legend of the Lizard" with a Q&A featuring Martin creative director Ryan Raab, WW7 director David Shafei, and GEICO brand creative and content vice president Michelle Moscone.
"Marketers and agencies are in desperate need of a lingua franca, a common language that bridges perspectives and aligns ambitions," commented Martin's Chief Brand Officer, Elizabeth Paul, in Association of National Advertisers Magazine's recent article covering CMO churn across the industry.
Neel Williams, group creative director and lead creative overseeing GEICO at Martin on the notion of attention – attention in advertising, in creativity and in the real world
LBB’s Addison Capper speaks with agency heads of production and production company leaders about the topics top of their agenda for 2024, namely artificial intelligence, virtual production, DE&I, sustainability and more
A message from BEN, our Black Employee Network
Download an exclusive digital wallpaper to celebrate with us!
Creatives Allison Apperson and Chase Zreet share about the idea, the set and more
On film fest circuit this fall, Lil’ Ruby recently earned an Honorable Mention at Urban World Film Festival in NYC and 1st prize for animated short from the Chicago Children’s International Film Festival.
With pictures from last year’s event, we’ve got a list of reasons you should be there.
The Martin Agency’s SVP, managing director and head of production speaks to LBB’s Ben Conway, in partnership with Comcast Technology Solutions, about how producers wrangle change to use it for good.
Currently making cool shit at The Martin Agency, this copywriter's story is one-of-a-kind.
Stifling diverse voices limits the work's potential
To close out AAPI Heritage Month, One East at Martin is introducing something they’ve been cooking up. A cookbook called “We Have Food at Home!”
The meter has rated every ad in the game for more than 30 years.
Industry
Resources
Industry insiders polled by Ad Age forecast more AI disruption, economic woes and a tumultuous year with the US elections on the horizon
Created by The Martin Agency, the Sustainability Tension Map is an open-source tool for any brand or agency to use which allows brands to see through consumers’ eyes.
An open-source tool for checking blind spots about bias, authored by Chief Strategy Officer Elizabeth Paul.
Check out some links we’ve put together to help develop your skills and break into advertising
AAPI Dreamlight — a community-specific extension of Martin’s Visibility Brief including a list of prominent AAPI in music, film, sports + more.
And the internet and media went ablaze.