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Communication Arts displays all four posters from the “1961” campaign, celebrating the 50th anniversary of JFK’s first year in office. The posters, which feature the same photo of JFK overprinted with woodblock illustrations, show different key events from this tumultuous year. See the posters and read the story here.
With recent performances from O.A.R. and The Boxer Rebellion, The Martin Agency is featured in Ad Age's article on the growing trend of band performances in ad agencies. John McAdorey, Martin’s Executive Broadcast Producer, shares his thoughts on the music business and the value bands can gain by building agency relationships. Read the full story here.
Adweek discusses Mentos’ Spider Swiper app, launched in January, which has surpassed 1.7 million downloads. The popular app is an extension of Mentos’ ad from last year, featuring a spider with super strength. Check out the full story here.
The new STOVE TOP campaign, covered by Adweek, features a group of disgruntled Pilgrims who are shocked that people would actually consider eating STOVE TOP Stuffing on days other than the greatest Pilgrim day of the year —Thanksgiving. Watch the spots and see the full review here.
Chris Mumford, Martin’s SVP/Group Managing Director, makes a case for the renaissance of account management in his piece published in Ad Age. Check out the full story here.
Newsweek’s Mad Men issue discusses how a new wave of advertisers is adapting to the web, featuring a quote from John Norman. Read the full story here.
GEICO’s latest campaign reveals that low rates are delicious in a taste test comparison to the competition. Read Fast Company Co.CREATE’s coverage of the new work here.
GEICO’s Gecko is traveling across the country in what he calls his “journey of epic proportions.” So far, The New York Times' reporter Stuart Elliot has followed the Gecko from Chevy Chase, Md. to Las Vegas and Texas. Read the full story here.
The Minneapolis Egotist gives kudos to The Martin Agency for creating something that's 'bigger than advertising' with the new iPhone app, Robin's Egg. Take a look at what the Egotist has to say and download the app here: robinseggapp.com.
FWA features Mentos' Spider Swiper app as mobile pick of the day, just as it passes the one million-download mark on iTunes! Check out what FWA has to say about Graeme Devine's new game for Mentos, and don't forget to download the app at the iTunes store.
John Adams talks to Smithsonian Magazine about the value behind Super Bowl advertising and success in ad-making. Adams also shares his favorite Super Bowl spot of all time.
Maxwell the Pig made his debut for GEICO as part of the company's Rhetorical Questions campaign.
This year he's back, flying through the air on a zip line to make sure that everyone knows that GEICO's mobile apps are better than ever.
Creativity magazine covered the new work and you can see the full story here.
Pizza Hut has launched a contest on Facebook to find song renditions for their Super Bowl pre-game TV spot. The agency began working with Pizza Hut in 2009 and this is the first work to use crowdsourcing.
Check out the article here.
The Martin Agency announced today that Dan Sutton has been named as the agency’s new director of business development. Dan officially takes on this role after serving as the interim director since April.
“Although there has been a lot of interest in this position from some amazing external candidates, I’m proud to say that the best person for the job is already doing it,” said John B. Adams, Chairman and CEO of The Martin Agency. “Dan jumped right into this position when our former business development person left and has showed great leadership and dedication in the role during the past few months. Dan has worked here long enough to have a deep understanding of our company and our culture and his previous industry experience gives him a broad perspective. I’m very happy to delete the word ‘interim’ from his title.”
Dan has been at The Martin Agency for three years, most recently serving as the account team leader on Tylenol.
Prior to Martin, Dan led the global Mac team at Apple’s graphic design and marketing communications group in California. Before serving in that role at Apple, Dan worked at Crispin Porter & Bogusky where he worked on brands including Burger King and BMW Mini. Dan also had the opportunity to work on Nike and Electronic Arts during his tenure with Wieden + Kennedy in Portland.
On November 30, 2011, The Martin Agency was awarded "The Best Workplace for Young Professionals" by the Greater Richmond Chamber of Commerce. "The HYPE Award," as the GRCC refers to it, stands for Helping Young Professionals Engage. Martin was in very good company as a finalist this year, side by side with Genworth Financial and Elephant Auto Insurance. Congratulations to these great organizations in Richmond.
Walmart's annoyingly charming fruitcake is spreading holiday cheer this season and people are noticing. Not only is this Fruitcake being passed along from one person to the next (like every good holiday fruitcake should be…) but the press is passing it around too. Mashable, Adweek, PSFK and others are touting the Fruitcake's strong online presence for Walmart. Make sure you enjoy some of Frank's fruitcake sass too.
To celebrate and honor the amazing veterans and active duty military serving in America today, Walmart's "Big Sister" thanks these heroes for making our lives better. Creativity featured the spot as "Pick of the Day" on Veteran's Day. Check out their post here.
TV, social, digital and onboard elements invite vacationers to "Cruise Like a Norwegian" MIAMI – October 10, 2011 – Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign, “Cruise Like a Norwegian,“ that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising® vacation. Cruising like a “Norwegian“ is for those who live life to the fullest, embrace new adventures and are passionate about their experiences.
The campaign marks Norwegian's first return to network television advertising since 2008 and also integrates social media, digital and onboard elements, providing a complete immersion in the Norwegian community. This is also the first work from the line's new agency partner, The Martin Agency, which the company engaged in March.
“We've spent the last four years working a variety of initiatives across our organization to improve and enhance our company and our brand,“ said Kevin Sheehan, chief executive officer of Norwegian Cruise Line. “We felt this is the right time to issue this bold invitation to cruise with us by piquing interest and creating excitement around our brand. We believe this new brand platform will differentiate us and help clearly define a Norwegian cruise as one of the best vacations.“
The visual embodiment of the campaign is a brand essence video that illustrates the passion and enthusiasm of Norwegian cruisers who can “Dine like a Parisian,“ “Surf like a Hawaiian,“ “Party like a Brazilian,“ and “Love like a Venetian,“ among other things. An original score “Let's Go!“ was created to accompany the video. Television advertising, beginning tonight, includes one 30-second and two 15-second spots running during prime time on the ABC and CBS television networks, as well as on seven national cable channels, including Travel Channel, HGTV, MSNBC and Discovery Channel.
“Our goal with this new platform is to elevate our profile and put Norwegian Cruise Line front and center by expressing what it means to vacation with us and inviting people to join the community of Norwegians,“ said Maria Miller, Norwegian Cruise Line's senior vice president of marketing. “We are confident that this integrated campaign – from TV to social media and digital – will engage our community in fun and memorable ways.“
Social media plays a large role in this new platform. Leading up to the launch, Norwegian's Facebook page featured a six-day countdown that asked fans to post their favorite photos to illustrate how Norwegians dine, shop, party, etc. Beginning today, Norwegian's Facebook page highlights the brand essence video which can be shared with friends. There is also an opportunity for fans to “Mix it Up“ and make their own “Cruise Like a Norwegian“ personalized video using their photos and setting it to one of three custom music remixes of the “Let's Go“ song. Finally, an interactive personality quiz asks “How Norwegian Are You?“ The results show how closely respondents align with a “Norwegian“ lifestyle and then groups like-minded “Norwegians“ together by personalities. Upon completing the quiz, fans are rewarded with a special "badge" that is posted to their Facebook page.
These social media elements are combined with digital media efforts including custom page takeovers, rich media banners that invite consumers to watch the brand video and a re-skinned Norwegian web site that all work together to raise awareness about how to “Cruise Like a Norwegian“ and to engage consumers with the brand.
As part of the company's continued commitment to its Partners First philosophy, travel partners will also be provided with the tools and resources they need to help them feel part of the “Norwegian“ community and to help them spread the word to their clients. The company is rolling out a new course at NCL University, providing partners with inside tips on “How to Market Norwegian;“ new marketing materials on its Marketing Headquarters platform; and a video message introducing the new brand to travel partners.
The brand platform comes to life onboard Norwegian's ships when guests are officially welcomed into the Norwegian community and can experience the “Cruise Like a Norwegian“ themed Sail-Away Party and drink menu; all new White Hot Party with “Norwegian“ elements; special “Cruise Like a Norwegian“ photo and video opportunities; and a revised farewell show, so guests will continue to feel a part of the Norwegian community until their next cruise. To experience the campaign and watch the brand essence video, visit www.ncl.com/facebook.
About The Martin Agency
The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart. www.martinagency.com
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionized the industry by allowing guests more freedom and flexibility.
Today, Norwegian has 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. The Company has two 4,000-passenger vessels on order for delivery in spring 2013 and spring 2014.
Norwegian's largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, Second City® Comedy Troupe, Howl at the Moon Dueling Pianos, Gibson Guitar, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.
High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook and Twitter, watch us on YouTube, or contact us in the U.S. and Canada at 888- NCL-CRUISE (625-2784).
An avid team of Martin Agency cyclists joined forces with a Richmond 2015 organizing group to submit a bid for the 2015 World Road Cycling Championships. Today, from Copenhagen, Denmark, came the news that Richmond, Virginia will, in fact, be the host city for this premier international cycling event.
Read the full article here.
If you want to know more about topics like 'Social CRM Targeting, Strategy and Management' or 'Going Beyond Traditional Mix Modeling — New Directions to a Channel Optimization Decision System' then you'll want to be sure to sign up for the DMA Seminar in New York on Sept. 27th to hear The Martin Agency Analytics Team of Chris Dickey and Eamon Boyle. The seminar will be held at the DMA Seminar Center at 1120 on the Avenue of the Americas in Manhattan and you can find out more about the event and register here.