Retail advertising tends to conjure up images of starbursts, and announcers reading copy with a lot of exclamation points.

Lids is an exception.

The campaign uses the Benjamin Moore paint lids to show how color (and paint) can tell a story or evoke an emotion, playfully and artistically expressing the thought, “There’s a color for everything that matters.” 

Main Street Matters is a national fully integrated campaign featuring Brad Pitt as a spokesperson and intended to help communities revitalize small businesses on “Main Street.” National TV, social media, digital ads and a print ad drive users to the site, paintwhatmatters.com, where they will choose one town out of 100 to receive a Benjamin Moore makeover.

It Stays With You is based on the insight that a visit to Colonial Williamsburg is an experience that stays with you, resonating long after you've returned home, both in what you learn about the American Revolution and in the memories of a fun trip. So much so that you may literally find a part of your trip staying with you – brought to life by a colonial man living in your home, using your curling iron, casting you a new fork or giving unusual gifts to your offspring.

Retail advertising tends to conjure up images of starbursts, and announcers reading copy with a lot of exclamation points.

Lids is an exception.

The campaign uses the Benjamin Moore paint lids to show how color (and paint) can tell a story or evoke an emotion, playfully and artistically expressing the thought, “There’s a color for everything that matters.” 

Main Street Matters is a national fully integrated campaign featuring Brad Pitt as a spokesperson and intended to help communities revitalize small businesses on “Main Street.” National TV, social media, digital ads and a print ad drive users to the site, paintwhatmatters.com, where they will choose one town out of 100 to receive a Benjamin Moore makeover.

Tips for keeping your 3D printer in tip-top shape. 

"They're climbin' in your windows, snatching your people up. Hide yo kids, hide yo wife." It's the cicada invasion.

It Stays With You is based on the insight that a visit to Colonial Williamsburg is an experience that stays with you, resonating long after you've returned home, both in what you learn about the American Revolution and in the memories of a fun trip. So much so that you may literally find a part of your trip staying with you – brought to life by a colonial man living in your home, using your curling iron, casting you a new fork or giving unusual gifts to your offspring.

In honor of Mike Hughes' 65th birthday, the agency got together to film a birthday message. We love you Mike.

Folks that save money on their car insurance sure are happy. But just how happy?

Happier than Gallagher in a farmer’s market.

Happier than Christopher Columbus with a speedboat.

Happier than a Slinky on an escalator.

You get the idea. 

Last month, The Martin Agency participated in the nationwide event of Take Our Daughters and Sons to Work Day.

Last week, we sat down with Justin Kauszler and ACe Callwood, founders of the web app that produces ambient coffee shop noise—Coffitivity.

Brewing, label making and, most importantly, drinking. 

Who uses mothballs anyway?

U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, together with ExxonMobil, we created a multifaceted campaign with a singular call to action: Let's Solve This. Positioning ExxonMobil as a vocal contributor to this important topic, this campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, we can solve this. 

The images you are about to see may be difficult to look at.

We coupled a PSA-style TV spot with a series of four print ads to show the benefits of using new Cool Whip Frosting. It’s whipped, fluffy and perfectly sweet, spreading on easily to leave cakes unharmed.

Please help. Together we can change the way cakes are frosted.

Tribute site for our President, Mike Hughes

To launch Norwegian’s latest ship, Norwegian Breakaway, we created something no one has ever seen before — a ship with the city of Manhattan on top of it, bringing the best of NYC to sea.

The campaign, The Best of NYC at Sea, includes an eye-catching, state-of-the-art, digitally animated television spot, various out-of-home advertisements, and new digital experiences on www.breakaway.ncl.com that artfully render the New York City experiences found on board.

Anchors aweigh!

Last week, the local offshoot of TED came to Richmond in the form of TEDxRVA. The open forum, themed “create,” drew in dozens of speakers and hundreds of audience members, encouraging engagement and the creation of “Ideas Worth Spreading.”

With everything from ‘80s montages to magical doppelgängers, the on-the-golf-course hijinks continue with another round of PING’s “Golf Buddies” campaign. This year Lee Westwood joins the cast, adding some dry British humor to the American duo of Hunter Mahan and Masters champ Bubba Watson. Now that’s what we call a dynamic threesome!

When Def Leppard approached the agency, our creatives were thrilled. Several long-time fans jumped on the opportunity to design the cover art for the song “When Love & Hate Collide.”

Welcome to the Martin Fashion Show, featuring the "Good and Tough" collection.

Of the Five Best Super Bowl Spots This Year, Which One Didn’t Run During the Game?

This year, ReadWrite named five top Super Bowl ads, only one of which didn’t air during the game: Pizza Hut’s Hut. Hut. Hut. Additionally listed among Forbes’ predicted top ten Super Bowl ads, Hut. Hut. Hut. appeared just before the big game, proving you don’t have to pay millions to be listed among the best.

The spot is a compilation of the best of user-generated “hut” moments, showing no matter how you say it, you can’t have football without the “Hut.”