You can’t solve the climate crisis.
But together WE can.
Americans have faced a lot of challenges in our storied past, but we've tackled them with courage and grace (ok, not all of them...we've certainly fumbled our fair share). But when it comes to saving our planet from the climate crisis, we can't afford to misstep — or worse still, not step at all.
Our new work for Al Gore's Alliance for Climate Protection sets out to show America that we must act. Now. All creative directs people to the Alliance website, www.wecansolveit.org, where users can sign a petition to demand solutions (not just words) from elected officials. Because the climate can't change itself, and we can't afford to wait.
I scream, you scream, we all scream for MOTO X.
Because fans couldn't quench their X Games thirst with only 2 events a year, and because motocross athletes will travel to the ends of the Earth in search of the best competition, ESPN began the first ever Moto X World Championships. This inaugural event boasts the greatest course with the world's hugest pile of dirt — enough dirt to make professional riders act like kids chasing down the ice cream truck.
Can driving a shopping cart help save the planet? Yup.
Over 200 million people shop at Wal-Mart on a regular basis. What if Wal-Mart could harness that buying power and really make a difference for the planet? What if Wal-Mart could offer dozens of Earth-friendly products at budget-friendly prices? In effect, what if they could make it easy for the average family to do one or two simple things that could really have a big impact? In a new integrated campaign coinciding with Earth Week, Wal-Mart is doing all of these things. As you will find out, it's amazing what we can do if we buy a funny-looking light bulb.
Finally, something funnier than the average golf swing.
Warning: the campaign you are about to watch for PING golf is funny. Do not watch it if you aren't prepared to giggle out loud. So, for example, do not watch it as you drink a glass of milk — that could get messy.
We've had PING for over 13 years. We've learned a lot about golfers in those years. One, they love to brag about how good they are. They tend to exaggerate. Sometimes, they get delusions of grandeur. This campaign — like the best insights — capitalizes on that truth. In the process, it sells the benefits of playing PING. Enjoy.
GEICO Is a Real Car Insurance Company. Here to Tell Its Story Is The Martin Agency.
The Gecko and cavemen have become stars unto themselves, but one of GEICO's most loved (and most-spoofed) campaigns relies on a B-list-star-studded lineup. In last year's testimonials campaign, Little Richard, Charo and others helped real GEICO customers tell their stories. This year, Joan Rivers, Peter Frampton and other formerly heralded stars join the celebrity translating team...with James Lipton literally on the verge of making a splash!