Here comes the Sun [Life]
Last month we introduced you to Sun Life Financial — the reliable, bailout-free Canadian financial services company who is expanding into the U.S. While we hope to help make Sun Life an American household name, the Sun Life guys, Karl and Miles, are working to make Sun Life famous.
Well, the guys have taken their show on the road. Knowing that if you want something done right, you have to do it yourself, they’re traveling the country to convince established people, places and things to change their names to Sun Life: “KC and the Sun Life Band,” “Florida, the Sun Life State,” and even “Sun Life Valley, Idaho.”
And everyone wants company on a road trip, so hitch a ride with the guys to get a peek into their journey. Just click here to join the fun.
A magical Christmas wish
The holiday season is in full swing. Christmas lists form, Black Friday looms, and excitement mounts.
But in the midst of retail's most important season, Walmart encourages all of us to pause for a moment to give thanks.
In our newest spot for the world's largest retailer, Walmart thanks the people who make tremendous sacrifices to help all Americans live better lives every day.
The little things can go a long way
We all know that the little things in life can add up to make a big difference. That has been the driving force behind our strategy for Walmart and the tagline “Save money, live better.”
But we wanted to put that thought into a larger context. Our creative team believed that music, combined with the right lyrics and visuals, could bring an emotional heft to Walmart's low price messages. The team added a poignant element: each line of the song would be sung on camera.
The result? A celebration of life’s precious moments. And a tribute to Walmart’s commitment to provide a higher quality of life for millions by helping them save money.
The Sun Life also rises
If someone told you that there was a financial services company right here in the US that was already over 20 million customers strong AND had not accepted a penny of bailout money, you'd want to meet them, right?
Well with great pleasure and joy, we introduce you to Sun Life Financial — the successful Canadian financial company who has just embarked on its first U.S. campaign.
In the first installment, Sun Life invites you to get to know their company. And with KC and the Sunshine Band and the state of Florida getting behind them, sooner or later you'll know their name.
What to watch when you can’t watch
With the gazillions of sports channels out there, you'd think it would be impossible to miss your favorite game on TV. But as all the die-hard sports fans out there know, this couldn't be farther from the truth.
Until ESPN introduced ESPN360.com. One central location where fans can catch their favorites games from anywhere in the world. Whether it’s dinner with the in-laws or any other responsibilities that get in the way of fandom, if you’ve got a computer, you’ve got the game.
Our new campaign sets out to spread the word that dreams do come true, thanks to ESPN, now that you have a place to watch when you can't watch.