Kellanova agency review—IPG wins big

“Kellanova has expanded its relationship with Interpublic Group after an agency review. IPG’s FCB won Pringles, which had been at WPP’s Grey. FCB will also lead Cheez-It (in the U.S.), Eggo and Rice Krispies Treats, while partnering with The Martin Agency and MullenLowe across global markets.”

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