A beloved and delicious cracker for more than 80 years, RITZ approached us in 2014 to help re-energize the iconic brand. We were thrilled with the opportunity and are working to develop a brand platform that will reinvigorate RITZ for many years to come. 

Life's Rich

Living a rich life doesn’t come as a result of the size of a bank account, but from the shared moments, relationships and interactions you have that matter most. That’s the idea behind RITZ’s new "Life’s Rich" brand platform. So celebrate the road trips, pillow fights and movie marathons, all those moments where RITZ crackers fit naturally. Because buttery rich is a good kind of rich, too.