Our latest work for Solo Stove.

Snoop Goes Smokeless

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Here’s the skinny: late last year, Snoop Dogg told the world he’s giving up smoke…

We waited a few days, and let the news stir and the speculations spiral:

CNN:

Snoop Dogg says he’s giving up smoking weed

BBC:

Snoop Dogg gives up smoking after years of marijuana use

Snoop Dogg says he’s giving up smoking after years of marijuana use

Is Snoop Dogg Quitting Smoke? A Look At The Rapper’s Weed History

Snoop Dogg says he’s giving up smoking marijuana

Snoop Dogg is quitting weed, Martha Stewart canceled Thanksgiving. Has the sky fallen?

Snoop Dogg says he’s giving up ‘smoke.’ It caught some of his fans off guard

Snoop Dogg Says He's Quitting Smoking

Weed Stocks Hit After Snoop Dogg Quits Smoking

Snoop Dogg Shares 'Natural High' Update After Announcing He's Quitting Smoking, Fans Tell Him to Stay Strong

"I’m Giving Up Smoke": Snoop Dogg's Latest Statement Is Going Viral

Snoop Dogg says he's giving up 'smoke.' It caught some of his fans off guard

And just as everyone started to come to terms with a universe where Snoop wasn't synonymous with smoke, we gave the world an update they never saw coming:

Watch…

🤷🏻‍♀️

About Martin

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Dogg Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), one of Fast Company’s Most Innovative Companies and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only accelerating.