OREOVERSE
Reality is overrated.
Lose yourself in the OREOVERSE.
OREOs newest cookie, ‘The Most OREO OREO,’ is literally stuf’d with itself.
A cookie so playful it couldn’t be contained by our world, so it ripped open a portal to another universe where fans could leave adulthood behind and lose themselves in THE OREOVERSE.
The OREOVERSE is a virtual reality world where anything is possible — twist stuf, dunk stuf, uncover hidden stuf (like a chance to win $50,000**) and more!
We kicked the entire program off with a playful livestream that dunk’d VR novice Martha Stewart into the OREOVERSE to show virtual reality is fun for kids of ALL ages.
We also created loads of other ways to play in the OREOVERSE, putting play in the hands of fans across platforms.
“Since the OREO is stuffed with itself, the brand decided to make the latest launch an innovative one in which fans can join in the "metaverse for OREO lovers — the OREOVERSE."
“The Most Oreo Oreo" — Oreo's new cookie with Oreo filling.
Good stuff.”
“Timed to the arrival of The Most Oreo Oreos is a new online Oreo-themed virtual reality world called the Oreoverse.”
“The Most OREO OREO — it’s a meta cookie that features ground-up pieces of other Oreos in it. And yes, it’s launching a new Meta OREOVERSE.”
“…the brand has launched the Oreoverse, its first metaverse experience, complete with games and prizes.”
FULL FRAME:
Stay Playful
The campaign is the latest iteration of the brand’s platform ‘Stay playful’ and shows that playfulness knows no bounds, reality included.
Production: Media.Monks
**NO PURCHASE NECESSARY. 50 U.S., D.C., and PR 13+. Ends 3/31/23. Void where prohibited.
You must be 18+ to create a Horizon World’s account to access via virtual reality headset. Visit http://OREOverse.oreo.com to enter, for free entry, & Official Rules