Saquon Barkley Trolls Giants, John Mara in Viral Ad for Unisom

Unisom scored with a clever campaign featuring Saquon Barkley, playfully addressing Giants owner John Mara’s sleepless concerns over Barkley joining the Eagles. Barkley’s lullaby ad struck a nerve and highlighted the star running back’s calm confidence as he heads into the playoffs with Philadelphia.

Sports Illustrated

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Why Super Bowl Creative Must Play the Long Game