The best product launch marketing of 2024

News
Written By AD AGE

The OREO collaboration with Coca-Cola made it into Ad Age’s roundup of the Best Product Launch Marketing of 2024. The campaign highlighted two innovative products—Oreo-inspired Coke and Coke-flavored Oreos—paired with a playful “besties” theme that took social media and retail by storm.

AD AGE

In-story content may be owned and published by Ad Age.

https://adage.com/
Previous

Agencies' 2025 new biz pipelines are toasty according to latest Campaign survey
Next

J.P. Morgan Adds Martin To Its Roster