The New York Office Brews Up a New Adventure

After climbing buildings, riding bikes and attending The Today Show as audience members, Martin’s New York team can cross one more thing off of its bucket list…brewing beer.

In early March, a few members from the digital team—Meghan Riley, Austin Scott, Rachel Bell, Omar Tucker and Chelsea Brett—took a trip to Bitters & Esters, a do-it-yourself brewery located in Brooklyn. They learned the process of microbrewing, bottling and, most painfully, waiting, as the entire process took more than a month.

While waiting for the beer to settle, our creative minds were racing on what to name the pale ale. Though dozens of office-wide emails were circulated tossing out an assortment of ideas, we settled on the winning name, Turd. Some of our creatives, Charles Watlington, William Morrisey and Jason Nuttall, ran with it, designing simple (yet perfect) beer names and labels. While the beer inside each bottle was the same, the label appealed to each drinker’s “taste” in humor.

We unveiled the beer this past Friday at an office potluck lunch, complete with a smorgasbord of homemade food.

The whole experience was a true team effort and fun team builder for everyone—the brewers, the designers, the drinkers. Most importantly, it proved once again, that beer brings people together.