Martin Reunites "Richard & Dusty" For Purina

Written By THE MARTIN AGENCY

The Martin Agency Reunites "Richard & Dusty" For Purina

Purina created a community, Find Your Old Friend, to help individuals find their horses from the past. So far, the initiative has celebrated over 50 reunions between people and their beloved horses.

This film celebrates Richard, who has fourth stage cancer, reuniting with his horse Dusty after 15 years.

The Martin Agency helped launch the Find Your Old Friend initiative back in May 2018 with a film April & Dixie that told the story of a girl and a horse born days of each other, growing into best friends and eventually separating. It reminded people that an equine friend from their past may be out there still and people in our group are willing to help find them.

Richard & Dusty is the latest film in that Purina initiative.

Read the full article on SHOOT Online.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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