Martin Lands #3 On 2017 YouTube Ad Leaderboard
Here Are the 4 Creative Agencies That Ruled YouTube in 2017
By Tim Nudd
January 10, 2018
Each month, Google and Adweek present the YouTube Ads Leaderboard, a listing of the 10 most-watched commercials on YouTube in the prior month—with the caveat being that the spots must have significant organic views, not primarily paid views.
Google has now looked through all of the 2017 Ads Leaderboards and identified the creative agencies that placed the most spots on the monthly lists throughout the year.
Below are the results.
Runner-Up: The Martin Agency
YouTube Ads Leaderboard placements in 2017: 4
Sample spot: Geico – Triangle Solo
When was the last time you noticed the triangle player in an orchestra? The Martin Agency took an often neglected instrument and gave it a moment in 2017. The ad was watched by millions and even inspired a series of equally funny parodies across YouTube.
Link to full article here.