GEICO's Raccookin' Featured on Adweek

Written By ADWEEK

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online The Martin Agency dreams up Raccookin'

By Tim Nudd

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.

We saw this with the Ice T work last month, and it's been true going back to the"Momversations" campaign with actress Cindy Drummond late last year.

Now, The Martin Agency has unveiled another fun TV-spot-plus-online-extras campaign, this time featuring some garbage-scavenging raccoons.In the TV spot, one raccoon is seen eating from a garbage can and remarking how awful it is, and then trying to get his buddy to try it (because "it's what you do").

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