So Much Sandwich in Ad Age

Written By THE MARTIN AGENCY

Footlongs Go on ... and on ... and on in Subway's New Campaign

By . Published on July 10, 2017.

Subway is playing up and playing on the size of its Footlongs in a new campaign from The Martin Agency, the shop's first work for the chain.

The campaign, which the agency did on a project basis, features a new tagline, "So much sandwich."

The work has a bit of a humorous tone and includes extreme closeups of the two sandwiches being sold for $6 on a limited basis, the Subway Club and the Sweet Onion Chicken Teriyaki. (Yes, Footlongs are now $6 when they're on promotion and have been for some time, even if the $5 Footlongs of the once-ubiquitous jingle still pop into your head.)

Link to full article.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

Previous

Martin Designers Create Game Of Thrones "Agency"
Next

Creativity Editor's Pick: Running of the Bulldogs