Everything Is Awesome, Even When It's Not, in Discover Card's Tie-In With Lego Movie 2

Written By THE MARTIN AGENCY

By Tim Nudd

The Lego Movie franchise is very brand friendly—perhaps not surprisingly, given the movies have a brand in their very titles.

Following the incredible Turkish Airlines safety video, The Lego Movie 2 has struck another brand partnership, as Discover Card has rolled out its own (more modest) creative campaign connected to the sequel, courtesy of The Martin Agency.

The 30-second spot below, starring Wyldstyle, who misses her credit-card payment because she's tied up with the apocalyptic Duplo invasion of Bricksburg, is Discover Card's first partnership ever with a major motion picture.

The spot will run online and in theaters. The Lego Movie 2 opens Feb. 8.

"We wanted to go beyond the typical studio co-promotion, so by combining Discover's brand promise of treating their customers like they'd treat themselves and Lego's cultural relevance, we hope to bring powerful new energy to the campaign," says Kevin Ragland, creative director at The Martin Agency.

Read the full article on Muse

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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