37 Ad execs predict 2024 second half trends—and what they don’t want to see

Industry Resources
Written By AD AGE

From AI to Gen Z, industry leaders weigh in on trends for the back half of the year

Michael Chapman, chief client officer, The Martin Agency. Fred and Elliott / The Martin Agency

“...we need more briefs focused on business problems and growth opportunities and fewer briefs focused on a predetermined, tactical media plan.”

AD AGE

In-story content may be owned and published by Ad Age.

Previous

2 Minutes With…Anne Marie Hite, GCD at The Martin Agency
Next

Snoop Dogg to star in another Solo Stove ad after campaign sparked industry debate