Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely

The potential TikTok ban could create a major void in the social media landscape, leaving brands and creators to navigate its unique algorithm and organic reach. In Kyle O'Brien's latest for Adweek, Ashley Marshall, ECD and Head of Social, and Erika Wuelfrath, Director of Social Engagement at Martin, join voices from across the industry to share insights and advise clients on preparing for this seismic shift. Their perspectives shed light on the challenges and opportunities brands may face.