Little Black Book names Martin CDs among the creative MVPs of Super Bowl LIX

Hundreds of jokes. Dozens of scripts. And a few existential crises over the meaning of ‘salty.’ That’s what it took for Creative Directors Frederick Nduna and Lindsey King to bring The RITZ Salty Club to life. Little Black Book named them among the creative MVPs of Super Bowl LIX, and rightfully so—because making an ad that’s this salty (in all the right ways) was no small feat.

Martin CD's Frederick Nduna and Lindsey King
LITTLE BLACK BOOK

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