Inside UPS’ creator-led series with Kareem Rahma generating millions of TikTok and Instagram views

​The Martin Agency and UPS have partnered with comedian and media entrepreneur Kareem Rahma to create a social media series titled "Business Trips." The series features Rahma accompanying UPS drivers on their routes, highlighting the diverse small businesses they serve. This collaboration has resulted in millions of views on TikTok and Instagram, significantly boosting UPS's social media engagement and brand visibility, and underscores the growing importance of influencer and creator collaborations in driving brand engagement and authenticity on social media platforms.