Are Super Bowl ads the only funny ones left?

Humor dominates Super Bowl ads, but why aren’t we laughing year-round? At our recent Comedy Lab event during New York Comedy Festival, speakers Georgie Jeffreys of Uber, film director and producer Peter Berg, and Ralphie Aversa from USA TODAY's Ad Meter shared why humor works—91% of consumers prefer funny ads—and how it drives engagement, brand memory and sales.

As WARC’s Ann Marie Kerwin put it, “You have a chance to zig when everyone else is zagging. If everyone is being so logical, why don’t you make them laugh?"