Taking Adweek backstage on Solo Stove’s ’Snoop Dogg Goes Smokeless’ campaign
Martin Creatives Allison Apperson and Chase Zreet give a behind-the-scenes look at the idea, the set and more.
During the interview, Apperson and Zreet unintentionally wore matching hats. Well, sorta — look closely.
Associate creative director Allison Apperson and senior writer Chase Zreet, two Martin Agency creatives behind Solo Stove’s ‘Going Smokeless’ campaign with well-known celebrity Snoop Dogg, gave a backstage tour to ADWEEK’s Yeah, That’s Probably an Ad listeners earlier today.
About the creatives:
Apperson has worked on brands from GEICO to DoorDash and now Solo Stove. She's been recognized at Cannes, One Show and Radio Mercury and claims to have the best dog on the planet. When she isn't at work, you can find Apperson lost in the woods or playing music somewhere that's not the woods.
Zreet is a Texas-based writer having worked on crypto, ketchup, a presidential campaign, wings, beer, and now, stainless steel fire pits. His hat claims he doesn’t fish, but he is a Eagle Scout, ordained minister and proud inventor of a ketchup roller that is officially filed with the U.S. Patent and Trademark Office.
Listen to hear more about:
The brief
The idea — and it’s simplicity
Injecting Snoop’s personal touch
Building for the media buy while extending the concept to other mediums
Connecting the brand with the concept
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