Meet Alanna Strauss

She’s our new entertainment unicorn and EVP of Martin Entertainment and the Cultural Impact Lab.

Alanna comes to Martin from Fender, where she was SVP of creative and content, leading brand strategy and creative across all Fender brands, digital, social and their learning tool Fender Play. Prior to Fender, she was the first Head of Creative - Brand Partnerships for Netflix where she defined their co-marketing creative strategy while simultaneously partnering with other team leaders to build out the holistic team approach of how Netflix would redefine what successful partnerships look like. Under her leadership, the newly created team spearheaded unique activations like the wildly popular and publicly acclaimed Stranger Things campaign, "Live From the Upside Down" — a partnership between Netflix and Doritos. She and her team also brought together Ben & Jerry’s and Netflix to create four custom flavors, and Tanqueray and Bridgerton to make “How to T-Time” with Joe Jonas. Before Netflix, she was SVP of creative strategy at All City — Fox Networks Group’s award-winning branded content studio providing premium brand content for channels including Fox Broadcasting Company, FX/FXX, Fox Sports and the National Geographic Channels. 

Under Alanna’s leadership, Martin Entertainment will help our brands move beyond awareness — a metric that has become irrelevant in a crowded advertising and content landscape — and into a space where they hit all of their KPIs while telling unique and narrative-driven stories. We believe that branded entertainment should be a win for consumers and brands alike.