Despite countless studies proving the effectiveness of humor in advertising —with consumers favoring brands that make them laugh — the use of humor has declined over the past 15 years and it’s time to flip the script!

On November 13, we’re teaming up with New York Comedy Festival for “Comedy Lab: A Playbook for Marketers,” revealing how humor can transform brands and drive serious results.

Join top marketers, comedians and creators at the Hard Rock Hotel in Times Square for a free, high-energy session on how to confidently and effectively use laughter to change the way consumers see and connect with your brand.