Better Get You Some

Reinvigorate the brand by making their iconic promise more relevant in culture

// INSIGHT

Devotion to pizza is unrivaled in culture, but the QSR too often the pizza category focuses on everything but. While rivals talk speed and innovation, Papa Johns had an opportunity to be the only player as devoted to pizza as people are.

// SOLUTION

Better Get You Some isn't a new tagline - it's an evolution of the promise that made Papa Johns famous - highlighting how Papa Johns is the best answer to your cravings whenever pizza devotion strikes.

// RESULT

Since launch, we’ve increased positive sentiment by 16%, increased quality perceptions by 3%, increased likelihood to recommend to a friend by 6% with Gen Z and 3% with Gen X, and had the highest ad recall scores for the brand since years prior (surpassing Pizza Hut and Little Caesars).