David Muhlenfeld Interviewed about FCR Jingles

The lovable ne’er-do-well from the FreeCreditReport.com commercials is back for his second round of singable ads. Senior copywriter David Muhlenfeld, the creator of the infectious jingles that generated amazing viral success through YouTube, was interviewed by YuppiePunk about the origins of the musical campaign.

Muhlenfeld said, "They didn't ask for music, but that's where it went," adding that the client immediately liked the first tune and asked for more. FreeCreditReport.com played David's initial offerings for its employees, who voted for their favorites to be made into the TV spots.

"I think jingles had quite gone out of fashion," Muhlenfeld said. "It was nice to reignite some interest in singing."