BFGoodrich Voice-Activated Game the First of Its Kind

SCREEN Magazine heralds BFGoodrich's online drag-racing game, created by The Martin Agency, as "the most unique gaming experience to hit the Internet." The game, in which racing enthusiasts can propel their cars with their own voices, may add a whole new level of excitement, not to mention volume, to breaktime at offices across the nation. SCREEN adds appreciatively, "...this online video game communicates that BFGoodrich provides extraordinary driving experiences everywhere."

Associate creative director Bruce Fougere told SCREEN, "The idea came from a complete collaboration between tech guys and creative guys. We wanted to bring the brand to life in a way that allowed fans to cheer on their engines, literally."

To play the game, visit bfgoodrichtires.com, click on "Racing" and go to the Drag Strip Challenge.