Capabilities: Sports/Event Marketing
MVPGROUP is distinguished by its strategic planning ability and creative problem-solving skills. We believe experiential programming works best as part of an integrated marketing platform and build campaigns that align brand attributes with the passions of consumers in a way that's memorable and profitable long after the event is over. Our goal is to separate a brand from the clutter, deliver a value proposition directly through the consumer experience and create a meaningful impression - one that builds brand affinity, credibility and loyalty.
Our core competencies include sponsorship valuation, negotiation and activation; cause-related, grassroots and sustainability campaigns; retailtainment and publicity events; hospitality and travel incentive programs and consumer and B2B promotions. As part of The Martin Agency, we have developed experiential programs for clients including Walmart, UPS, Hanes, Olympus, OppenheimerFunds, USA Today and Martha Stewart.