Cruzan All Around
Highlighting the brand benefit of "Simply Better Rum," we launched a new campaign (including out-of-home, print, online and POS materials) for Cruzan Rum. As the world's most-awarded rum, Cruzan wanted to remain true to its 8 generations of family distilling in St. Croix while also educating rum enthusiasts and amateurs alike about the ways to enjoy rum — even if it means branching out from the comfortable cola pairing.