Can driving a shopping cart help save the planet? Yup.
Over 200 million people shop at Wal-Mart on a regular basis. What if Wal-Mart could harness that buying power and really make a difference for the planet? What if Wal-Mart could offer dozens of Earth-friendly products at budget-friendly prices? In effect, what if they could make it easy for the average family to do one or two simple things that could really have a big impact? In a new integrated campaign coinciding with Earth Week, Wal-Mart is doing all of these things. As you will find out, it's amazing what we can do if we buy a funny-looking light bulb.
More Than Just a Greeter
At the heart of Wal-Mart is the Wal-Mart Associate. Knowing that all of the technology in the world can't hold a candle to good, old-fashioned customer service, Wal-Mart has implemented in-store programs, centered around their Associates, to provide a better, easier customer shopping experience. By demonstrating that Wal-Mart is moving more work into the night and opening up more registers during the day, our new campaign celebrates the Associates' efforts while conveying the ease of shopping at Wal-Mart.
All I Want for Christmas…
Is the perfect campaign for the world's largest retailer's most important season of the year.
Wal-Mart's new tagline, "Save money. Live better." receives a little bit of sparkle this season. Continuing to demonstrate the positive effect saving money has on American lifestyles, Wal-Mart's holiday spots point out that "The more you save, the more Christmas you can give." While visions of new bikes and iPod nanos dance in children's heads, parents can have a worry-free holiday, knowing they are getting (and giving) the best products at the best prices.
Wal-Mart Debut
“Save money. Live better.” is more than just a tagline for Wal-Mart. It’s their mission statement summed up in four important words. To bring this to life, we developed a website (savemoneylivebetter.com) that featured a tribute to Sam Walton, customer testimonials and videos of our new Anthem TV spots. The Anthem campaign focuses on the “Live better.” aspect of the brand promise by showing what Wal-Mart's customers can do with the money they save by shopping at Wal-Mart.
Wal-Mart Greets Fall (and America) with New Tagline
In the retail world, this time of year means back-to-school. Which means back-to-sales. But for Wal-Mart in particular, this fall was a time to go back to their roots. Wal-Mart came to Martin needing both a reinvigorated brand image and communications that conveyed the genuine good intentions Wal-Mart has for its customers. What better way to do so than to return to the platform of founder Sam Walton that saving people money allows them to live better lives. Thanks, Sam, for your vision, and for the new tagline: Save money. Live better.