A magical Christmas wish
The holiday season is in full swing. Christmas lists form, Black Friday looms, and excitement mounts.
But in the midst of retail's most important season, Walmart encourages all of us to pause for a moment to give thanks.
In our newest spot for the world's largest retailer, Walmart thanks the people who make tremendous sacrifices to help all Americans live better lives every day.
The little things can go a long way
We all know that the little things in life can add up to make a big difference. That has been the driving force behind our strategy for Walmart and the tagline “Save money, live better.”
But we wanted to put that thought into a larger context. Our creative team believed that music, combined with the right lyrics and visuals, could bring an emotional heft to Walmart's low price messages. The team added a poignant element: each line of the song would be sung on camera.
The result? A celebration of life’s precious moments. And a tribute to Walmart’s commitment to provide a higher quality of life for millions by helping them save money.
Thanks to 200 million people
When Walmart sells Earth-friendly products, it’s easy for their 200 million customers to really help the planet, and save themselves money while they’re at it.
For Earth Month, Walmart wanted to thank these people for making sure the planet will still be a nice place to live in the future. So we thought, who better to do it than someone who’ll be living there? In the spot “Thanks From A Girl,” she stands (and dances and twirls) on the beach and thanks Walmart customers for buying a whole lot of cold-water laundry detergent and CFL light bulbs – “enough to save 27 billion kilowatt-hours of energy.”
Because that makes a very big difference for her. Her brother. Her friend Veronica. Her parents....
Joy to the world
You’re running low on candy canes and the middle strand of lights on the tree just burned out. Someone has already scarfed down the cookies for Santa, and half of your presents are wrapped in newspaper.
Sometimes you just need a reminder that when you stock up on joy, there’s always enough to go around.
In a coordinated holiday effort by Walmart and Coca-Cola, we created a spot that transcends the hard-hitting holiday sales push. One that overlooks brand names in favor of family and friends while leaving an unbelievably hummable tune in your head and a smile on your face.
The song is available for free download at www.stockuponjoy.com.
Here’s to a magical Christmas
We need to stop the climate crisis. We need to fix Wall Street. But sometimes we just need a little Christmas. Right this very minute.
Our Holiday anthem spot for Walmart set out to bring just that. A slip-sliding, arm-pumping, last-one-there sprint for the delight of Christmas.
Because while the presents under the tree are fun, the real magic is in the hopeful dash to get there.