Hanging Up the Keys
For 7 years, our ”Race the Truck” campaign has featured different instances in which NASCAR legend Dale Jarrett is urged to race a UPS brown delivery truck. While the ads were fun and entertaining, Jarrett always left us hanging by never actually driving the truck.
Until now...
UPS “Whiteboard” Comes Alive
Last year's gracefully simple UPS "Whiteboard" campaign returns for round two with a redesigned microsite, 14 new TV spots, and a variety of print work. Andy Azula, our creative director on the UPS account, remains the primary marker-wielding talent in the spots, but this year, he’s occasionally accompanied by other characters, and, in a truly fantastic Whiteboard evolution, the drawings come to life.