Charlie Sheen shows off his underwear
For our newest Hanes spots, we paired Michael Jordan with man's man Charlie Sheen to show men just how comfortable the new Hanes Lay Flat Collar Undershirts and No Ride Up Boxer Briefs really are. So comfortable that even when encountering a legend like MJ, you can keep your cool. Sort of...
Celebrities pick their wedgies. As subject matter, that is…
Wedgies are not a laughing matter. But commercials about wedgies – well, that's a different story. Hanes is ridding the world of wedgies with the new No Ride Up panty, and Sarah Chalke is helping spread the message with a website, two new commercials and other humorous video extras. Her Lucy-esque performance, directed by Zach Braff, brings the funny to an otherwise-uncomfortable situation.
Look Who Cuba’s Got His Hanes On Now
The beauty of an undershirt lies in its quiet simplicity. The beauty of the new campaign for Hanes ComfortSoft lies in its own simple balance of the emotion of celebrity with function of product. And with the new work, the comfort and softness take on an interpersonal dimension as Cuba Gooding, Jr. abandons all poise and protocol to snuggle up to Michael Jordan — surprisingly for the iconic white T-shirt rather than for the embrace of basketball's own icon.