Here comes the Sun [Life]
Last month we introduced you to Sun Life Financial — the reliable, bailout-free Canadian financial services company who is expanding into the U.S. While we hope to help make Sun Life an American household name, the Sun Life guys, Karl and Miles, are working to make Sun Life famous.
Well, the guys have taken their show on the road. Knowing that if you want something done right, you have to do it yourself, they’re traveling the country to convince established people, places and things to change their names to Sun Life: “KC and the Sun Life Band,” “Florida, the Sun Life State,” and even “Sun Life Valley, Idaho.”
And everyone wants company on a road trip, so hitch a ride with the guys to get a peek into their journey. Just click here to join the fun.
The Sun Life also rises
If someone told you that there was a financial services company right here in the US that was already over 20 million customers strong AND had not accepted a penny of bailout money, you'd want to meet them, right?
Well with great pleasure and joy, we introduce you to Sun Life Financial — the successful Canadian financial company who has just embarked on its first U.S. campaign.
In the first installment, Sun Life invites you to get to know their company. And with KC and the Sunshine Band and the state of Florida getting behind them, sooner or later you'll know their name.