JFK Museum and Library Plugs You Into History
In the current era of political cynicism, our "Recharge" campaign promises that a trip to the JFK Presidential Library and Museum will recharge your faith in politics and public service. With a strong creative message and a timely topic this election year, high-profile publications including TIME, BusinessWeek, The Advocate and more have donated valuable media space to show their support.
“Tickets” to JFK Presidential Library and Museum
JFK's life appeals not only to history and political buffs, but its magnetism commands attention from all segments of society and pop culture. A visit to the JFK Presidential Library and Museum allows a glimpse into a life fit for the movies, as well as an up-close experience of one of America's most storied political periods.
Even though the JFK Presidential Library and Museum has attracted visitors for years, they needed a campaign that would increase both awareness of and attendance at the museum. Firmly believing that a ticket to the JFK Presidential Library and Museum offers more than any other admission ticket in Boston, we launched the "Tickets" campaign in the Boston area. We wanted to show that it is not simply a ticket to a museum, but a ticket to living, breathing and understanding what it was like to be John F. Kennedy. So far, attendance has risen over 7% — a momentous increase for the museum.