Science Sheds Light on Irresistibility of GEICO Gecko
The ubiquitous Gecko has been winning the hearts of viewers for years, but a recent study shows that a Gecko's way to the heart is through the eyes. When consumers are interested in something, their eyes vibrate faster. Special eye movement recorders record not only where one looks, but the rate of motion and fixation as well. Scoring these measurements, researchers determine who the most captivating icons are. We're proud to announce that viewers' eyes have spoken, and the Gecko has trumped the Burger King "King" and the red-wigged Wendy, among others.