Hoover Selects The Martin Agency

TTI Floor Care North America, home of iconic brands including Hoover® and Dirt Devil®, today announced its selection of The Martin Agency as agency of record for Hoover. The agency will be responsible for strategic planning, creative development (both online and offline) and media planning and buying through The Martin Agency’s media arm, Ingenuity Media Group.

“The Martin Agency and Ingenuity Media Group proved to be the right fit for the newly refined Hoover brand,” stated Carolyn Resar, Vice President – Marketing at TTI Floor Care North America. “Their top tier account team excelled in the three key areas we identified, showing our review team great strategic thinking and brand understanding, a unique approach to media strategy and buying, and innovative creative concepts.”

TTI Floor Care selected The Martin Agency after a four-month review process that included 15 top tier agencies. The first work from this partnership is scheduled to enter the market in the fourth quarter of 2008.