GEICO’s Caveman & UPS “What Can Brown Do For You?” Win Honors at 2008 Advertising Week

MADISON AVENUE ADVERTISING WALK OF FAME ANNOUNCES 2008 INDUCTEES

The Martin Agency First Double Winner

Americans Award GEICO Caveman and Serta Sheep as Favorite Icons

“What Can Brown Do For You?” and “We Deliver for You” Named Favorite Slogans

(Madison Avenue, New York City — September 22, 2008) — America has voted and the results are in! Today, beloved icons the GEICO Caveman and Serta Sheep and memorable slogans "We Deliver For You” from the United States Postal Service and “What Can Brown Do For You” from UPS were inducted into the Madison Avenue Advertising Walk of Fame during the first day of Advertising Week V.

Both the icon and slogan winners will now hold permanent positions on Madison Avenue, the advertising industry’s version of Hollywood and Vine, and will be recognized in the new Advertising Icon Museum, forever establishing them as major fixtures in American popular culture.

Since the annual Madison Avenue Advertising Walk of Fame public vote began in 2004, nearly 3 million votes have been cast. Voting is powered by Yahoo! in partnership with USA Today. The 2008 class of inductees were joined by fellow nominees including the Travelocity Roaming Gnome, Mr. Clean, the Vlasic Stork, Smokey Bear, Crash Test Dummies and past winner GEICO Gecko (on hand, to see his two-legged campaign counterpart, the GEICO Caveman).

The Madison Avenue Advertising Walk of Fame (located between 42nd and 50th streets) was created by Advertising Week, a weeklong gathering of advertising, media and marketing professionals in North America. Now in its fifth year, Advertising Week is currently being held in New York City from September 22-26, 2008. The Grand Central Partnership and Advertising Week organizers have brought the Walk of Fame to life with a combination of bronze plaques and permanent lamppost street banners on Madison Avenue.

“It is an election year and as always, each nominee put up a good fight. There was heated debate, vigorous scrutiny by the American people and in the end, America embraced the GEICO Caveman, a real self-esteem booster, and the comfort of the Serta Sheep. Cearly, it was also a big year for conventional and special delivery mail," stated Matt Scheckner, Executive Director of Advertising Week. “We congratulate the 2008 inductees and our first two-time agency winner, The Martin Agency, as they take home the bacon for both the GEICO Caveman and 'What Can Brown Do For You?'."

The Walk of Fame was created to not only celebrate great advertising icons and slogans, but to recognize their business and brand-building impact.

The 2008 Walk of Fame winners join past years' inductees: Juan Valdez, the AFLAC Duck, Mr. Peanut, Tony the Tiger, the Pillsbury Dough Boy, M&M’s, the GEICO Gecko, Colonel Sanders, Orville Redenbacher, Chick-fil-A Cows and the Kool-Aid Man. Previous slogan winners include “Melts In Your Mouth, Not In Your Hand” (M&M’s), “Can you hear me now?” (Verizon), “When It Absolutely, Positively, Has to Be There Overnight” (FedEx), “imagination at work” (General Electric), “Don’t Mess With Texas” (State of Texas Department of Transportation), “Where’s the Beef?” (Wendy’s), “A mind is a terrible thing to waste” (United Negro College Fund) and “Sometimes you feel like a nut, sometimes you don’t” (Almond Joy/Mounds).

2008 Slogan Nominees

"All the News That's Fit to Print.” (The New York Times), “I Love New York.” (New York State Department of Economic Development), “Friends Don't Let Friends Drive Drunk.” (U.S. Department of Transportation, National Highway Traffic Safety Administration), “Give a Hoot. Don't Pollute.” (USDA Forest Service), “got milk?” (California Milk Processor Board), “Have It Your Way” (Burger King), “I Live For This” (Major League Baseball), “I Want My MTV” (MTV), “If You See Something, Say Something.” (Metropolitan Transportation Authority), “These Guys Are Good” (PGA TOUR, Inc.), “IT'S NOT TV. IT'S HBO.” (HBO), “Just Do It.” (Nike), “Only You Can Prevent Forest Fires.” (USDA Forest Service), “Take a Bite Out of Crime.” (National Crime Prevention Council), “Intel Inside” (Intel Corporation), “Eat Fresh” (SUBWAY), “The Ultimate Driving Machine” (BMW), “Think Outside the Bun” (Taco Bell Corp.), “This is your brain. This is your brain on drugs.” (Partnership for a Drug-Free America), “Priceless” (MasterCard), “What Happens Here, Stays Here.” (Las Vegas Convention and Visitors Authority), “Wii Move You” (Nintendo), “Army Strong.” (The U.S. Army) and “America Runs on Dunkin’” (Dunkin’ Donuts)


About Advertising Week:

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week-long think tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of the Week is to inspire young people to join the craft; focus the industry and public at large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

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