Alltel Media Placement Turns Heads (And Captures Eyeballs)
Turning drastically from the traditional :30 spot, our ALLTEL media team successfully negotiated an unconventional sponsorship on USA's popular, younger-skewing show Psych. The sponsorship included ALLTEL call-outs at the beginning of six humorous vignettes that served as organic extensions of the show — an approach that attracted and held the viewers' attention without becoming intrusive.