The Good News About Newspapers

It’s no small irony that every time you pick up a newspaper these days, there’s a story about the demise of newspapers. With all of this doom and gloom, the Newspaper Association of America worked with us to remind advertisers and media planners about the strengths of this classic medium while also telling them the rest of the story.

The story that the oldest form of media is doing the best job of evolving into new media than any other news-gathering organization. And that no other medium offers the level of engagement or the capacity to span multiple media-delivery methods. Our award-winning campaign (newspaper and online) made inroads with decision-makers right away. They began to think differently once they were told the whole truth. That, after all, is what newspapers do best.