Cavemen Escape Extinction

The cavemen have transcended countless social groups to become some of America's most-loved spokesmen. Unfortunately they just weren't cut out for Hollywood. But rather than succumb to death by criticism, the cavemen self-deprecatingly push on to prove that while their brethren may only exist in fossilized form, this hairy bunch is as alive (and opinionated) as ever.

“The cavemen have lots of issues,” said Steve Bassett, GEICO creative director at The Martin Agency. “From the way GEICO uses them to say geico.com is easy to use, to signage in the airport — they even have issues with their own therapists. It seemed only natural that they’d have something to say about a network show called Cavemen. We felt like real cavemen fans would have been disappointed if the GEICO cavemen didn’t have an opinion about the show — and we don’t like to disappoint our fans.”