Here’s to a magical Christmas
We need to stop the climate crisis. We need to fix Wall Street. But sometimes we just need a little Christmas. Right this very minute.
Our Holiday anthem spot for Walmart set out to bring just that. A slip-sliding, arm-pumping, last-one-there sprint for the delight of Christmas.
Because while the presents under the tree are fun, the real magic is in the hopeful dash to get there.
Trash-Talk-a-Palooza 09
John Madden wouldn’t pussyfoot around the 20th anniversary edition of his Madden video game for XBox 360. And with its rights to the release, Walmart wouldn’t either.
With Maddenpalooza at the Rose Bowl, celebrity appearances and musical performances at a pop-up Walmart store, and over 120 national media outlets covering the story, we had the chance to get to the heart of American male football fanaticism with a 2-minute long JumboTron spot announcing the midnight release of Madden NFL 09 at Walmart.
The spot quickly made its way to the #1 video on FunnyOrDie.com and proceeded to take over viewers on YouTube, GameTrailers and BuzzCuts. With over 100,000 views in the first week alone (equal to 130 days of viewing), the JumboTron spot had become a sensation. And taught us some lessons along the way:
Out: $3 million dollar Super Bowl spots.
In: Larger-than-life JumboTron spot at Maddenpalooza.
Out: Speaking to the audience in their own language.
In: Giving the audience a whole new trash-talk vocabulary.
Out: The crushed velvet on your daddy’s wedding tux.
In: Tough clumps of turf stuck in your virtual face mask after an adrenaline-surging romp through Madden NFL 09.
Can driving a shopping cart help save the planet? Yup.
Over 200 million people shop at Wal-Mart on a regular basis. What if Wal-Mart could harness that buying power and really make a difference for the planet? What if Wal-Mart could offer dozens of Earth-friendly products at budget-friendly prices? In effect, what if they could make it easy for the average family to do one or two simple things that could really have a big impact? In a new integrated campaign coinciding with Earth Week, Wal-Mart is doing all of these things. As you will find out, it's amazing what we can do if we buy a funny-looking light bulb.
More Than Just a Greeter
At the heart of Wal-Mart is the Wal-Mart Associate. Knowing that all of the technology in the world can't hold a candle to good, old-fashioned customer service, Wal-Mart has implemented in-store programs, centered around their Associates, to provide a better, easier customer shopping experience. By demonstrating that Wal-Mart is moving more work into the night and opening up more registers during the day, our new campaign celebrates the Associates' efforts while conveying the ease of shopping at Wal-Mart.
All I Want for Christmas…
Is the perfect campaign for the world's largest retailer's most important season of the year.
Wal-Mart's new tagline, "Save money. Live better." receives a little bit of sparkle this season. Continuing to demonstrate the positive effect saving money has on American lifestyles, Wal-Mart's holiday spots point out that "The more you save, the more Christmas you can give." While visions of new bikes and iPod nanos dance in children's heads, parents can have a worry-free holiday, knowing they are getting (and giving) the best products at the best prices.